Onward appoints new Director of Strategy

We are delighted to announce Rob Loughenbury as our new Director of Strategy

In his new role, Rob will support the business as we plan and deliver to contribute to helping the North West build back better, as a social landlord and as a builder of new homes through its Onward Living brand.

Rob joins us after seven years at leading North West property communications agency Lexington Communications. At Lexington, Rob specialised in advising clients in relation to planning applications, land allocations and national housing policy. Clients included national and regional house builders, the Homes for the North coalition of developing housing associations and the Housing the Powerhouse campaign group. Prior to working in agency, Rob completed a PhD focused on community relations in Northern towns.

Rob said: “Onward is ideally placed to make a defining contribution to our regional recovery, as a housing association playing an active civic role and as a home builder of scale and quality. My focus will be on developing our ability to work with current partners, and new ones, to support the full range of customer housing aspirations and make a positive difference in the communities we serve.”

Chief Executive Bronwen Rapley said: “We are delighted to welcome Rob to Onward. His perspective, experience and insight will help us to develop our strategy and strengthen our position as a leading housing association and builder of new homes in the North West.”