Bronwen Rapley, Chief Executive

Bronwen joined Onward in 2016 and spearheaded its creation by bringing five separate housing associations into a resilient and united organisation committed to the customers and communities it serves across the North West.

Leading the strategic direction of Onward, Bronwen oversees the effective planning, controls, and performance of the organisation to ensure the needs of customers and stakeholders are met through an ambitious corporate plan. Looking to the future, her priority for Onward is to work with customers to build thriving communities, supported by the security of good quality, green homes, and places.

Bronwen has worked in housing and regeneration for 30 years, initially as a solicitor and then by delivering a number of large regeneration projects in the North West. Prior to joining Onward, Bronwen led the investigation and enforcement team at the Regulator of Social Housing.


Jackie Carter, Executive Director of People

Jackie is a HR professional who joined Onward in 2017 and is passionate about transformation and change, driving through an innovative and effective People Strategy that promotes a positive and open environment, engages colleagues and creates a great place to work.

Jackie is also responsible for delivering a creative and effective learning and development programme, enabling colleagues to reach their full potential, as well as overseeing organisational design and strategic programme management. Jackie has an extensive background in both the private and housing sector over a number of years.


Danielle James, Executive Director of Finance

Dani joined Onward in 2022 and oversees the financial viability of the organisation and ensures value for money is achieved through its operations.

Prior to joining the organisation, Dani was the Head of Financial Accounting at Riverside and held a number of senior finance positions in both the public and private sector. She was the Finance Director at Liverpool Airport for seven years and the Chair of Audit and Risk at South Liverpool Homes. Dani is qualified as both a Chartered Accountant and a Chartered Financial Analyst.


Matthew Saye, Executive Director of Operations

Matt joined Onward in 2020, having worked in housing for over 20 years, with extensive experience of managing homes and providing services in communities. He brings a range of specialist knowledge having managed all types of property and developed numerous services.

As Executive Director of Operations, Matt is responsible for ensuring Onward works for its customers and plays its part in bringing benefits to the communities it operates in. He is the Member Responsible for complaints, ensures Onward operates in line Consumer Standards, and works with a committed team that provides customer and residential services along with community and financial support to our customers.


Sandy Livingstone, Executive Director of Property

Sandy joined Onward in 2017 and is a Chartered Surveyor with extensive experience in all aspects of the housing sector, having previously been a Director in Savills’ Housing Consultancy division. He also brings a wide range of experience in property management, from the higher education, transport, healthcare, and commercial development sectors.

Sandy is Onward’s Health and Safety lead, overseeing repairs, maintenance and planned investment of existing homes as well as the development of new homes.